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The Well Red Damsel  photo

The Well Red Damsel 

Pop-Up (Milwaukee, WI)

LGBTQIA+ Owned Woman-Owned

The Well Red Damsel is Milwaukee’s first-ever pop-up romance bookstore that celebrates love in all its forms. As a woman- and queer-owned business, we’re redefining what it means to be a damsel – we are steering our own course and crafting our own narrative.

We’re dedicated to building a space where romance readers can embrace their love of the genre without judgment. Our curated collection of both new and gently used books showcases love stories that are as unique as you.


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The Well Red Damsel  is proud to partner with Libro.fm to give you a great audiobook experience.