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The Well Red Damsel
Pop-Up (Milwaukee, WI)
LGBTQIA+ Owned
Woman-Owned
The Well Red Damsel is Milwaukee’s first-ever pop-up romance bookstore that celebrates love in all its forms. As a woman- and queer-owned business, we’re redefining what it means to be a damsel – we are steering our own course and crafting our own narrative.
We’re dedicated to building a space where romance readers can embrace their love of the genre without judgment. Our curated collection of both new and gently used books showcases love stories that are as unique as you.