Harrisonburg, VA / shenvalleybooksnthings.com
ShenValley Books 'n Things is a full-service bookstore, albeit a bookstore "without walls." Its marketing strategies are two-fold. First is an aggressive online presence. Secondly is a strong community focus, engaging clubs, churches, schools, universities, businesses, and non-profit organizations in a variety of collaborative efforts designed to increase literacy and scholarship, and, where appropriate, to support fund-raising activities.