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A Secret History of Brands by Matt MacNabb
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A Secret History of Brands

The Dark and Twisted Beginnings of the Brand Names We Know and Love

$20.99

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Narrator Matt Godfrey

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Length 6 hours 22 minutes
Language English
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We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism.

A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, MacNabb details firsthand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

Matt MacNabb is a pop culture historian, author, and freelance writer that has spent the better part of the past twenty years studying movies, tv, comics, toys, and their effects on our culture. A regarded authority on Batman and comic book history, Matt and his work has been featured in publications like Total Film, SFX Magazine, Variety, Brick Journal, on CNN Coast to Coast AM and BBC Radio, among other various books, magazines, radio shows, and newspapers. He has contributed freelance writing to several websites, including Snopes, Comic Book Resources, and Screen Rant. He has also contributed content and editorial services to books like Holy Franchise, Batman and The Dc Comics Action Figure Archive. Matt is the author of five books. His first was Batman's Arsenal: An Encyclopedic Chronicle. He has authored three toy collecting genre titles: Ghostbusters Collectables, TMNT Collectables, and Toy Story Collectibles. The current focus of his writing centers around the darker aspects of history with A Secret History of Brands. Matt resides in Omaha, NE with his wife and four children.

Matt Godfrey was raised on O'Connor, Welty, and Lee, and spent most of his teenage years in Yoknapatawpha County. But he traveled wherever the books took him, from Alabama to Tokyo, Twain to Murakami. Now he has the privilege of bringing those books to life as an audiobook narrator. He works in all genres and in a lot of accents, but specializes in his beloved Southern Gothic. He is a two-time nominee for the Society of Voice Arts & Sciences Awards and the Audiobook Reviewer Listener's Choice Awards. He has a fully equipped home studio and works with major publishers, small presses, and indie authors alike.

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Shop the sale

In celebration of Independent Bookstore Day, shop our limited-time sale on bestselling audiobooks from April 22nd-28th. Don’t miss out—purchases support your local bookstore!

Shop now
Celebrate indie bookstores with our limited-time sale! Shop the sale