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Blink

The Power of Thinking Without Thinking

By Malcolm Gladwell
Narrated by Malcolm Gladwell / 7 hours 43 minutes

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.

Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.

Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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Reviews

“Have you ever wondered why love at first sight, so seemingly ill-advised, sometimes works out for the long-term? Malcolm Gladwell may have the answer. In Blink, Gladwell asserts that snap judgments can quite often be as good as decisions made cautiously and deliberately. Using a wide variety of examples—an ex-Marine's victory in a war-game simulation, a museum's purchase of a bogus statue, an emergency room's method for diagnosing heart attacks—Gladwell asks us to step back from overly analytical decision-making and trust our instincts and experience. Like his previous work, The Tipping Point, Blink is a thought-provoking, category-defying book. The audio is read by the author with care and conviction. ”

Audiofile

“Adept at bridging the gap between everyday experience and cutting-edge science, Gladwell maps the "adaptive unconscious," the facet of mind that enables us to determine things in the blink of an eye. . . . Unconscious knowledge is not the proverbial light bulb, he observes, but rather a flickering candle. Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read.”

Booklist

About the Author

Malcolm Gladwell is also the author of the #1 bestselling book, The Tipping Point among others. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.


Related Reading

'Blink': The Power of Impulse and Intuition
NPR

'Blink': Hunch Power
The New York Times

Author
Narrator Malcolm Gladwell
ISBN 9781594831706
Length 7 hours 43 minutes
Language English
Publisher Hachette Audio
Publication Date
Edition Unabridged
Libro.fm Rank #874 Overall
Genre Rank #51 in Business
 

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