Blink

The Power of Thinking Without Thinking

By Malcolm Gladwell

Narrated by Malcolm Gladwell
7 hours 43 minutes

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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.

Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.

Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

About the Author

Malcolm Gladwell is also the author of the #1 bestselling book, The Tipping Point among others. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

Related Reading

'Blink': The Power of Impulse and Intuition NPR

'Blink': Hunch Power The New York Times

Reviews

Have you ever wondered why love at first sight, so seemingly ill-advised, sometimes works out for the long-term? Malcolm Gladwell may have the answer. In Blink, Gladwell asserts that snap judgments can quite often be as good as decisions made cautiously and deliberately. Using a wide variety of examples—an ex-Marine's victory in a war-game simulation, a museum's purchase of a bogus statue, an emergency room's method for diagnosing heart attacks—Gladwell asks us to step back from overly analytical decision-making and trust our instincts and experience. Like his previous work, The Tipping Point, Blink is a thought-provoking, category-defying book. The audio is read by the author with care and conviction.

Audiofile

Adept at bridging the gap between everyday experience and cutting-edge science, Gladwell maps the "adaptive unconscious," the facet of mind that enables us to determine things in the blink of an eye. . . . Unconscious knowledge is not the proverbial light bulb, he observes, but rather a flickering candle. Gladwell's groundbreaking explication of a key aspect of human nature is enlightening, provocative, and great fun to read.

Booklist

Author

Narrator
Malcolm Gladwell

ISBN
9781594831706

Length
7 hours 43 minutes

Language
English

Publisher
Hachette Audio

Publication Date

Abridged
No

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