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Start giftingHow We Eat with Our Eyes and Think with Our Stomach
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreOutsmart Your Impulses and Eat Better
A Belgian chocolate cake topped with a velvety homemade mousse catches your eye on the menu. The next thing you know, you've ordered it—despite the hefty price. But do you know why?
Through over forty compelling questions, this book explores how our eating decisions tread the line between conscious and subconscious, and enables us to be more intelligent about food. With expert insights that draw from psychology, neuroscience, popular culture, and more, learn to see the innumerable influences behind your diet and cravings—from the size and color of your plate, to the placement of products in a supermarket, to the order in which you sit when out with friends.
And the chocolate cake? Would you believe research shows that regional descriptions (Belgian!) and emotive, sensory language (homemade! velvety!) subtly affect your appetite? Know what and why you eat, when and how you do—before you next sit down to dine!
Since 2006, Melanie Muhl has been a features editor at rankfurter Allegemeine Zeitung, Germany's leading newspaper, for which she also coauthors the Food Affair blog, reaching hundreds of thousands of readers each month. She studied journalism at the University of Karlsruhe and at King's University College in Ontario, Canada.
As a psychologist, Diana von Kopp has taught leadership competence, such as decision making and stress management, to airline pilots for more than ten years. Fascinated by the fact that food has an immense impact on our brain, performance, and well-being, she dove into research and has been writing for Frankfurter Allgemeine Zeitung's blog Food Affair ever since.
Jonathan Yen was inspired by the Golden Age of Radio, and while the gold was gone by the time he got there, he's carried that inspiration through to commercial work, voice acting, and stage productions. His "versatile baritone" and "distinct and perceptive role-playing" make for "a striking marriage of performance and storytelling." From vintage Howard Fast science fiction to naturalist Paul Rosolie's true adventures in the Amazon, Jonathan loves to tell a good story.