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The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

By Drew Westen
Narrated by Anthony Heald / 16 hours 31 minutes

The Political Brain is a groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections. Scientist and psychologist Drew Westen shows through a whirlwind tour of American political leaders how electorates vote not with their heads, but with their hearts, and how the marketplace that matters most of the time is the marketplace of emotion, filled with values, images, analogies, moral sentiments, and moving oratory. The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a twenty-first-century understanding of how the mind and brain really work.

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Narrator Anthony Heald
ISBN 9781483071169
Length 16 hours 31 minutes
Language English
Publisher Blackstone Audio, Inc.
Publication Date
Edition Unabridged Rank #106,081 Overall
Genre Rank #2,981 in Politics & Economy

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