Skip content
Get a free audiobook AND support bookstores Make the switch
Death to All Sacred Cows by David Bernstein, Beau Fraser & Bill Schwab
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account
Libro.fm app

Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, you’ll get a bonus audiobook credit at sign-up.

Make the switch

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting

Death to All Sacred Cows

How Successful Business People Put the Old Rules Out to Pasture

$12.59

Narrator Johnny Heller
Length 4 hours 10 minutes
Language English
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die.



Don't get us wrong. While the authors have nothing against cows in general—they love steak—they do have a problem with Sacred Cows. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:



—Always Trust Your Research. BANG. Research should be used to demystify decisions, not make them for you.



—The Customer Is Always Right. BANG. Except in those instances when they are woefully wrong.



—Always Focus on Solving the Problem. BANG. Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.



—Follow the Leader. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.



—Focus on the Numbers. BANG. Great numbers are a by-product of great strategies.



—Teams Create the Best Solutions. BANG. Team dynamics usually kill great ideas.



—Internal Competition Leads to Better Results. BANG. It only leads to resentment.



In this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

David Bernstein is executive creative director at The Gate Worldwide, the second-oldest ad agency in the United States. He has also served as creative director for BBDO, Markley Newman Harty, and Ammirati & Puris.

Beau Fraser is managing director of The Gate Worldwide, the second-oldest ad agency in the United States. He has also served as managing director of Korey Kay & Partners, president of Pagano Schenck & Kay, and senior vice president of Saatchi & Saatchi.

Bill Schwab is creative director at The Gate Worldwide, the second-oldest ad agency in the United States. Before joining the company, he spent over twenty years working for a variety of other agencies, including BBDO, Fallon McElligott, and Ammirati & Puris.

Johnny Heller, a Golden Voice Lifetime Achievement Award winner, has recorded over 800 audiobooks spanning every genre. He is a four-time Audie Award winner; an AudioFile Best Voice, Booklist Editor's Choice List, and Publishers Weekly Listen Up Award winner; and the winner of over thirty Earphones Awards. His national and international audiobook coaching workshops are called "game changing" by attendees. AudioFile magazine named him one of the top fifty voices of the twentieth century.

Libro.fm app

Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, you’ll get a bonus audiobook credit at sign-up.

Make the switch

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting
Get a free audiobook AND support bookstores Make the switch