The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

By Eric Ries

Narrated by Eric Ries
8 hours 37 minutes

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years.

Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School

Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learnt and replicated. Whether you are a startup entrepreneur or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown.

Tim Brown, CEO of IDEO

About the Author

Eric Ries is an entrepreneur and author of the blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. He lives in San Francisco.

Related Reading

The Lean Startup Methodology theleanstartup.com

Why the Lean Startup Changes Everything Harvard Business Review

Reviews

How do you apply the 50 year old ideas of Lean to the fast-paced, high uncertainty world of Startups? This book provides a brilliant, well-documented, and practical answer. It is sure to become a management classic.

Don Reinertsen, author of The Principles of Product Development Flow

The roadmap for innovation for the 21st century. The ideas in The Lean Startup will help create the next industrial revolution.

Steve Blank, lecturer, Stanford University, U.C. Berkeley Haas Business School

Every founding team should stop for 48 hours and read Lean Startup. Seriously stop and read this book now.

Scott Case, CEO Startup America Partnership

Author

Narrator
Eric Ries

ISBN
9780307939845

Length
8 hours 37 minutes

Language
English

Publisher
Penguin Random House Audio Publishing Group

Publication Date

Abridged
No

  • Our future prosperity depends on the quality of our collective imaginations.
  • Lean thinking defines value as providing benefit to the customer; anything else is waste.
  • A startup is a human institution designed to create under conditions of extreme uncertainty.

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