How the Simulmatics Corporation Invented the Future
The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this... Read more »
No Rules Rules
Netflix and the Culture of Reinvention
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies
There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while... Read more »
The Power of Diverse Thinking
This program is read by the author.
Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles—whether in the workplace, our homes, or our civic institutions—can seem insurmountable....
Flip the Script
Getting People to Think Your Idea Is Their Idea
THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.
Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?
If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes... Read more »
The Passion Economy
The New Rules for Thriving in the Twenty-First Century
The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before.
Contrary to what you may have heard, the middle class is not dying and robots are not... Read more »
A Memoir by the Creator of Nike
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing,... Read more »
The Inside Story of Instagram
Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR
In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most... Read more »
How Smart Women Win in the New Economy
By Magdalena Yesil
Length: 7 hours 44 minutes
With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA
Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she... Read more »
How to Win Friends and Influence People in the Digital Age
Celebrating the seventy-fifth anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age.
Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win... Read more »
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for...