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Business for Punks by James Watt
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Business for Punks

Break All the Rules – the BrewDog Way
by James Watt
Due to publisher restrictions, this audiobook is unavailable for purchase in your selected country.
Narrator James Watt

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Length 4 hours 59 minutes
Language English
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Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt.

START A REVOLUTION NOT A BUSINESS

Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

BusinessPolitics & EconomyCookingNonfiction

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

Audiobook details

Author
Narrator James Watt
ISBN 9780241975732
Length 4 hours 59 minutes
Language English
Publisher Penguin Books Ltd
Publication date
Edition Unabridged
Genres Business, Politics & Economy, Cooking & Nonfiction
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Reviews

An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom An idiosyncratic guide for budding entrepreneurs An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms A manual for entrepreneurs [Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too. The punk rock approach to doing business Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms Expand reviews
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