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Learn moreThe New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.
Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationallyāto think, that is, like a Freak.
Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, youāll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying theyāre from Nigeria.
Some of the steps toward thinking like a Freak:
- First, put away your moral compassābecause itās hard to see a problem clearly if youāve already decided what to do about it.
- Learn to say āI donāt knowāāfor until you can admit what you donāt yet know, itās virtually impossible to learn what you need to.
- Think like a childābecause youāll come up with better ideas and ask better questions.
- Take a master class in incentivesābecause for better or worse, incentives rule our world.
- Learn to persuade people who donāt want to be persuadedābecause being right is rarely enough to carry the day.
- Learn to appreciate the upside of quittingābecause you canāt solve tomorrowās problem if you arenāt willing to abandon todayās dud.
Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealingāand so much fun to read.
Steven D. Levitt, a professor of economics at the University of Chicago, was awarded the John Bates Clark Medal, given to the most influential American economist under forty. He is also a founder of The Greatest Good, which applies Freakonomics-style thinking to business and philanthropy.
Stephen J. Dubner, an award-winning journalist and radio and TV personality, has worked for theĀ New York Times and published three non-Freakonomics books. He is the host of Freakonomics Radio and Tell Me Something I Don't Know.
Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first careerāas an almost rock starāto become a writer. He has since taught English at Columbia, worked for The New York Times, and published three non-Freakonomics books.
Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first careerāas an almost rock starāto become a writer. He has since taught English at Columbia, worked for The New York Times, and published three non-Freakonomics books.