Business audiobooks

Marketing Above the Noise

By: Linda J. Popky

Narrated by: Karen Saltus

Length: 5 hours 43 minutes

Abridged: No

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.

Through her work with a wide range of organizations from... Read more

Blue Ridge Spain Case Analysis

By: Trevor Clinger

Narrated by: Trevor Clinger

Length: 6 minutes

Abridged: No

Blue Ridge Restaurants Corporation saw its fortunes rise with its partnership with Terralumen S.A. However, their success story took an unexpected turn when Delta Foods Corporation acquired ownership and promptly sought to divest. This abrupt change sparked my interest, considering Blue Ridge's established success. In my analysis, informed by... Read more

Arla Foods And The Cartoon Crisis Analysis

By: Trevor Clinger

Narrated by: Trevor Clinger

Length: 8 minutes

Abridged: No

The controversy ignited when tens of thousands of Muslims protested against cartoons depicting Muhammad in a Danish newspaper. In today's media landscape, cartoons often satirize businesses, political figures, and popular topics. However, these particular cartoons were viewed by the Muslim community as deeply offensive and blasphemous. Explore... Read more

All You Can Pay

By: Anna Bernasek & D.T. Mongan

Narrated by: Tavia Gilbert

Length: 7 hours 54 minutes

Abridged: No

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these... Read more

Singletasking

By: Devora Zack

Narrated by: Karen Saltus

Length: 2 hours 52 minutes

Abridged: No

Your Mind Can't Be Two Places at Once

Too many of us have become addicted to the popular, enticing, dangerously misleading drug of multitasking. Devora Zack was once hooked herself. But she beat it and became more efficient, and you can too.

Zack marshals convincing neuroscientific evidence to prove that you really can't do more by trying to... Read more

Persuasion Equation

By: Mark Rodgers

Length: 7 hours 10 minutes

Abridged: No

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the... Read more

Youtility for Real Estate

By: Erica Campbell Byrum & Jay Baer

Narrated by: Jay Baer & Erica Campbell Byrum

Length: 1 hour 51 minutes

Abridged: No

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.

Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts... Read more

Youtility for Accountants

By: Darren Root & Jay Baer

Narrated by: Jay Baer & Darren Root

Length: 1 hour 18 minutes

Abridged: No

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.

Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer... Read more

No-Drama Leadership

By: Marlene Chism

Narrated by: Tavia Gilbert

Length: 5 hours 39 minutes

Abridged: No

Choice. Power. Speed. Today’s leaders continually face these forces. But with too many choices, too much power, and too much speed, leaders often make decisions in a heightened state of emotion (and drama). Hasty decisions are often poor ones and in this climate there is no place to hide. Privacy is a thing of the past; the days of covering up... Read more

The Hidden Leader

By: Scott K. Edinger & Laurie Sain

Narrated by: Walter Dixon

Length: 5 hours 49 minutes

Abridged: No

Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem; the service rep who thinks outside the box and creates unshakeable customer loyalty. These are more than "good... Read more

The Gamification Toolkit

By: Dan Hunter & Kevin Werbach

Narrated by: Sean Pratt

Length: 53 minutes

Abridged: No

Take your gamification efforts to the next level

When The Economist covered Kevin Werbach and Dan Hunter’s new book For the Win in 2012, they referred to gamification as a “management craze.” Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English,... Read more

Flood Your Websites and Blogs with Free Traffic: Quickly Learn How to Send Visitors to Your Web Sites the Organic Way

By: Amanda Eliza Bertha

Narrated by: Annette Martin

Length: 40 minutes

Abridged: No

There is a whole new world out there and it is still possible to draw a huge crowd to your website.What search engines like is the social media sharing that goes on with your site. If people can share your posts and articles with an easy button that lets your content reach Facebook, Twitter, Google+ or any of the other big name social media... Read more

Insight Out

By: Tina Seelig

Narrated by: Eliza Foss

Length: 5 hours 12 minutes

Abridged: No

In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality.As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out,... Read more

nuevo mAnager al minuto (One Minute Manager - Spanish Edition)

By: Ken Blanchard & Spencer Johnson

Narrated by: Francisco Morales

Length: 1 hour 32 minutes

Abridged: No

El manager al minuto es una historia concisa que revela tres secretos muy funcionales: objetivos de un minuto, alabanzas de un minuto y reprimendas de un minuto.Durante más de veinte años, millones de gerentes en compañías de Fortune 500 y pequeñas empresas a nivel nacional han seguido las técnicas de El mánager al minuto, aumentando así su... Read more

Losing the Signal

By: Jacquie McNish & Sean Silcoff

Narrated by: William Hughes

Length: 11 hours 29 minutes

Abridged: No

In 2009 BlackBerry controlled half of the smartphone market. Today that number is 1 percent. What went so wrong?Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The... Read more

Digital Gold

By: Nathaniel Popper

Narrated by: Robert Fass

Length: 10 hours 49 minutes

Abridged: No

New York Times Book Review Editor’s ChoiceSHORTLISTED FOR THE 2015 FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEARA New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.Digital Gold is New York Times reporter... Read more

The Ignorant Maestro

By: Itay Talgam

Narrated by: Joseph Rochlitz

Length: 5 hours 22 minutes

Abridged: No

“Choosing ignorance might seem a terrible quality to exhibit in your workplace—a sure path down the stairs and out the corporate door. But stick with me here and see how it leads you upward. You’ll understand why great leaders embrace ignorance and use it to elevate their people to new heights of achievement.”A conductor in front of his... Read more

Triggers

By: Marshall Goldsmith & Mark Reiter

Narrated by: Marshall Goldsmith

Length: 6 hours 36 minutes

Abridged: No

In business, the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would... Read more

Hello Stay Interviews, Goodbye Talent Loss

By: Beverly Kaye & Sharon Jordan-Evans

Narrated by: Julie Eickoff

Length: 1 hour 46 minutes

Abridged: No

The latest offering from the bestselling duo of Bev Kaye and Sharon Jordan-Evans-who have sold over 800,000 copies of their previous titles in twenty-two languages-offers a radically simple idea: you can avoid having "exit" interviews when employees are leaving if you have "stay" interviews that will keep them.

Since 1999 Bev Kaye and Sharon... Read more

Hidden Strengths

By: Milo Sindell & Thuy Sindell

Narrated by: Caroline Miller

Length: 2 hours 16 minutes

Abridged: No

Build a Foundation for Continual Growth

In today's turbulent world you need to continually develop new skills to remain agile and adaptive—otherwise, your strengths will become crutches. But contrary to what many people believe, the best way to develop new skills isn't working on your weaknesses—it's identifying and elevating the underdeveloped... Read more

Hidden Strengths

By: Thuy Sindell & Milo Sindell

Narrated by: Caroline Miller

Length: 2 hours 16 minutes

Abridged: No

Books like StrengthsFinder 2.0 have helped leaders discover their strengths-but tend to stop there. Thuy and Milo Sindell argue that focusing only on our best abilities neglects a vital development opportunity. Inside every leader are "middle skills," hidden strengths that can be turned into full strengths with attention and focus.

Discover Your... Read more

Hello Stay Interviews, Goodbye Talent Loss

By: Beverly Kaye & Sharon Jordan-Evans

Narrated by: Julie Eickoff

Length: 1 hour 46 minutes

Abridged: No

Stay interviews prevent exit interviews!

You can't afford to lose them. They're your stars and your solid citizens. You wonder if they're happy in your organization—and what might keep them there. To find out, you could:
A. Conduct a survey—then try to guess who said what.
B. Take note of their latest tattoos. Is your company logo among... Read more

Financial Markets Explained

By: Can Akdeniz & Introbooks Team

Narrated by: David Willams

Length: 49 minutes

Abridged: No

Well, hope so you are the one who is thinking to do some investment or maybe you are an investment banker. Yes? This book is for you. You should read this guidebook before making any type of investment. If you are working for any firm that deals with finance-related tasks, this book is going to enhance your professional skills. Are you a... Read more

Project Design Explained

By: Can Akdeniz & Introbooks Team

Narrated by: David Willams

Length: 36 minutes

Abridged: No

Are you someone that is required to come up with projects often? A student, or a businessperson perhaps? Maybe you are not required to create projects but are someone that has wanted to start up a project on their own. Either way, this book is one that you absolutely need to read! In this book, we talk about project design, and the method in... Read more