Marketing And Online Dating

Summary

This bestselling book provides a comprehensive exploration of the burgeoning online dating industry. With a surge in subscriber numbers amid a decline in traditional dating, understanding this lucrative business sector is crucial. Highlighting its minimal overhead costs and reliance on automated systems, the book unveils the inner workings of online dating websites. It delves into the marketing strategies employed by these platforms, offering clear, accessible explanations. Authored by an expert with a Bachelor's Degree in Business Management and an Associates Degree in Management Technology.