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Game Changer

The Untold Story of Nike Air Jordan And Its Successful Marketing

by Davis Truman

Narrator John Sullivan

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Length 1 hour 42 minutes

Language English

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Summary

"Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius behind Nike's groundbreaking campaigns and the transformative partnership with basketball legend Michael Jordan. Through a compelling narrative, it showcases the challenges, triumphs, and evolution of the Air Jordan line, offering valuable insights into effective marketing and brand storytelling. A must-read for sports enthusiasts and marketing professionals, this book unveils the untold story behind one of our most influential marketing campaigns.

Business Science & Technology Self-Improvement Nonfiction