Cracking the Gen Z Code

Summary

Cracking the Gen Z Code

Generation Z: They’re the first fully digital generation, masters of TikTok, champions of social justice, and they’ve got the world talking. But what’s really going on inside the minds of these young disruptors? And how can parents, businesses, and marketers keep up?

In Cracking the Gen Z Code, Myong-Hun Oh takes you on a deep dive into the world of Gen Z with wit, wisdom, and a touch of humor. Discover what drives them, what frustrates them, and how they’re shaping the future in ways you never imagined. From their unique approach to work-life balance to their insistence on purpose-driven living, this book is your essential guide to understanding and engaging with the generation that’s changing everything.

Whether you’re a parent trying to connect with your Gen Z kids, a business leader looking to recruit and retain top talent, or a marketer hoping to capture their attention (and their dollars), this book offers practical insights and fresh perspectives—delivered with a smile.

Ready to crack the code? The next generation is waiting.