The Subscription Playbook

Summary

Are you tired of unpredictable cash flow in your business? Do you wish you could have a steady stream of customers that pay every month?

The Subscription Playbook shows readers how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business.

You will learn:

• How almost any small business, even on a shoestring budget, can get started with adding subscription revenue.


• Exact steps and specific directions to introduce subscription revenue and enjoy predictable cash flow.


• The ten factors to protect a subscription business from the competition...and one little-known factor that is more powerful than the rest combined.


• Unusual ways to build a subscription business that is difficult to copy and highly defensible.


• How two different well-known hardware businesses completely shifted their business models and added software subscriptions.


• How to borrow concepts from computer games into your business to increase client engagement.

If you’re looking to build the ultimate business where you have less competition and can sleep easy at night, The Subscription Playbook is for you.

What Others Are Saying About Robert Coorey And This Book

“One of the most influential online marketers around the globe." — The Huffington Post

“An online marketing guru.” — Fast Company

"A must-read for anyone thinking of subscription pricing in their business." - Gabby Leibovich, Co-Founder Catch, Scoopon, Eat Now