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Start giftingA New Money Story
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A NEW MONEY STORY: The Beliefs, Behaviors, and Brain Science to Rewire for Wealth
Book Summary
Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are
unconscious. Since the surface story determines less than 10 percent of our decisions, how can we
illuminate the shadow story responsible for over 90 percent of what we do each day? Once we
systematically understand our relationship with money, our individual meanings and symbolism, can we
overcome the mind and brain’s resistance to change?
A NEW MONEY STORY: The Beliefs, Behaviors, and Brain Science to Rewire for Wealth will help you
recognize, own, and assess each component of your money story. You can then decide what to change,
map changes, author new storylines, and even program the changes to transform core identity to make it
complete and lasting. This systematic stepwise process to inform and strategically catalyze behavior
change will rewrite mind software and revise brain hardware of money stories as they are interwoven with
life, wellness, relationship, and career stories. These behavior, mind, and brain changes offer long-term
successful strategies, and even can crystallize a vision of your future self to significantly affect positive
money decisions.