Author:
Shannon Watts
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Sign up todayFired Up
From the founder of Moms Demand Action, a guide to harnessing your potential, living without fear, and coming alive at any age.
Too many of us are living on autopilot. We believe we’re too old, too busy, or too inexperienced to go after what we really want. Shannon Watts needs you to know: you couldn’t be more wrong. For women ready to stop playing it small, Fired Up invites you to shatter your self-imposed limitations and unleash your potential so you can finally start living the life you deserve.
Since starting Moms Demand Action, the nation’s largest grassroots organization against gun violence, Watts has helped thousands of women step off the sidelines and into their power. What most of us don't realize is that inside all of us is a spark, waiting to be ignited. The catalyst for your life’s meaning and joy, this is often the solution to many of the world's problems—and when properly nurtured, this spark has the potential to transform not only your life, but the world beyond.
From standing up for yourself at work and launching the business you always dreamed of, to leaving that toxic relationship and reclaiming your confidence, Fired Up shows you how to identify, light, and feed the fire inside you. As Watts says, "That’s not an indulgence—it’s a requirement for living the most authentic life possible, without regrets."
Shannon Watts is the founder of Moms Demand Action, the largest grassroots group fighting gun violence in the U.S. Known as the "summoner of women’s audacity," she has been named one of TIME’s 100 Most Influential People, a Forbes 50 over 50 Changemaker, and a Glamour Woman of the Year. She recently organized the largest Zoom gathering in history, mobilizing over 200K voters and raising over $11 million in support of the 2024 Kamala Harris campaign. Watts is an active board member of Emerge America, one of the nation’s leading organizations for recruiting and training women to run for office.
Reviews
“I’m a big admirer of the fire in Shannon Watts. Now she shares with all of us how we too can ignite our power and change the world.”—Maria Shriver
“This book is a gift for any woman whose life has come to feel like a checklist of tedious responsibilities, rather than a bright, flaming torch of divine power. Shannon Watts uses her experience, wisdom, and fierce intuition to model a new way of living for women — one that is rich with meaning, deep with empathy, and, yes, full of transformative fire.”
—Elizabeth Gilbert, bestselling author of Eat Pray Love and Big Magic: Creative Living Beyond Fear
“Fired Up is full of inspiring, relatable stories from women Watts calls 'firestarters'—women who have dared to create a more authentic, meaningful life for themselves; a chosen life, not an inherited one. Best of all, Watts gives us the tools, outlining practical, manageable steps to 'light the match' or 'fan the flames' in our own lives. I want my sisters to read this book. I want my mother and her friends to read it. I want my daughter to have a copy waiting for her, too, so that she knows what’s possible for her and how to make it happen. Time to start some fires.”
—Maggie Smith, New York Times bestselling author of You Could Make This Place Beautiful
“Part manifesto, part roadmap, Fired Up is for women ready to step into their power without fear or compromise--and there is no better teacher than Shannon Watts. With warmth, wisdom, and fierce encouragement, Shannon uses her own story and the stories of other trailblazing women to show us that it is never too late to chase the life we truly deserve.”
—Gretchen Carlson, Acclaimed Journalist, Co-Founder Lift Our Voices, Female Empowerment Advocate, Best-Selling Author
“This is the book I've been waiting for Shannon Watts to write: A clarifying guide to not only reconnecting to your pilot light, and the change you want to stand for in the world, but also a helpful resource for protecting that flame from all the factors that will try to put it out. Fired Up is an essential read.”
—Elise Loehnen, author of the New York Times Bestseller On Our Best Behavior and host of Pulling the Thread podcast
“Fired Up is one of those books that hits the reader like a welcome blast of clean, fresh air. It’s full of galvanizing ideas and fascinating true stories, including Shannon Watts's own inspiring history. If you want to feel hopeful, motivated, and supported, read it. Then read it again. Let it help you live your own best adventure!”
—Martha Beck, PhD, a Harvard-trained sociologist, world-renowned coach and New York Times bestselling author
“Shannon Watts is a force to be reckoned with, and there is no one better equipped to help you step into a life of purpose than her. If you've ever wondered if you've got what it takes, Shannon will hand you a match, show you how to build a fire from scratch, and then cheer as you show others how it's done.”
—Sharon McMahon, #1 New York Times bestselling author of The Small and the Mighty
“Shannon Watts sees in every woman what she has demonstrated consistently herself—passion, strength, courage, and resilience. In Fired Up, she helps readers find and harness the gifts they already have to ignite powerful change in their lives. This book is a gift to any woman who is ready to rewrite her story.”
—Dr. Sharon Malone, author of Grown Women Talk
“Shannon Watts is a force of nature. With stories of transformation from women of every walk of life, she not only looks inward with curiosity but also shines her light on other changemakers in a way that will remind you of your agency and strength.”
—Dr. Pooja Lakshmin MD, psychiatrist and author of Real Self-Care (Crystals, Cleanses, and Bubble-Baths Not Included)
“In this compelling book, Shannon Watts shares a fresh and accessible model that anyone can follow to ignite their everyday life with more aliveness and meaning. Read it not only to change your own life for the better, but to step into your potential to change the world for the better too.”
—Tara Mohr, author, Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create and Lead
”Fired Up offers a powerful process to honor the spark within, blending real-life stories of trailblazers, expert insights, and Shannon's own inspiring journey. Designed for women ready
to embrace their true selves, this guide empowers readers to break free from societal expectations, live by their passions and values, and create a life of authenticity and meaning.”
—Sharon Salzberg, author of Lovingkindness and Real Life
“Every woman deserves to feel alive and unstoppable. In Fired Up, Shannon Watts shows us how to turn small sparks into big, courageous actions at any age.”
— Reshma Saujani, Author, activist, founder of Girls Who Code and Moms First, host of My So-Called Midlife podcast
“Shannon Watts doesn't just tell women that it's never too late to pursue their passion; she gives them the formula for how to do it. Fired Up will inspire and empower you.”
— Sunny Hostin, Journalist, author and co-host of The View. Expand reviews