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Start giftingPolítica pública social ou marketing político? - Abridged
a influência da marca Bolsa Família nas eleições presidenciais
Narrator
Voz Sintética
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Length
5 hours 40 minutes
Language
Portuguese
Summary
A autora reconhece a importância do Programa Bolsa Família dentro do campo social, mas analisa a sua influência na ótica do Marketing e lança luz à tese de que o PBF é uma ferramenta de Marketing Político Estratégico que tem como resultado os votos