02. How To Create Order-Pulling Advertising

Summary

All your profits or losses depend on effective advertising. This audio describes where to advertise and why. It covers types of ads you can use, and identifies response-generating elements your ad must have, how to write a classified ad, how to write a display ad, how to key, track, and test your advertising. A bonus section describes how to save an extra 17% on your ad cost by starting an advertising agency.