You're About to Make a Terrible Mistake!

Summary

A lively, research-based tour of nine common business decision-making traps—and practical tools foravoiding them—from a professor of strategic thinkingWe all make decisions all the time. It’s so natural that we hardly stop to think about it. Yet even the smartest andmost experienced among us make frequent and predictable errors. So, what makes a good decision? Should we trustour intuition, and if so, when? How can we avoid being tripped up by cognitive biases when we are not even awareof them?In You’re About to Make a Terrible Mistake!, strategy professor and management consultant Olivier Sibony drawson dozens of fascinating and engaging case studies to show how cognitive biases routinely lead all of us—includingeven the most renowned business titans—into nine common decision-making traps. But instead of rehashing the sameold “debiasing” techniques that fail managers time and again, Sibony explains that the best way to avoid the pitfallsof cognitive bias is to craft an effective decision-making architecture in your organization—a system of techniquesand processes that leverage collective intelligence to help leaders make the best decisions possible. And provides fortyconcrete methods for doing so.Distinctive in the clarity and practicality of its message, You’re About to Make a Terrible Mistake! distills the latestdevelopments in behavioral economics and cognitive psychology into actionable tools for making smart, effectivedecisions in business and beyond.