Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create accountLimited-time offer
Get two free audiobooks!
Nowโs a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, weโll give you two bonus audiobook credits at sign-up.
Sign up todayGift audiobook credit bundles
You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.
Start giftingTelemarketing, Cold Calling and Appointment Making
This audiobook uses AI narration.
Weโre taking steps to make sure AI narration is transparent.
Learn moreSummary
Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers. If done incorrectly you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing strikes fear into the hearts of many. This highly practical guide will take you through the telemarketing call step by step. It will show you not only how to conduct your telemarketing and cold calls in a professional manner, but will also give you the confidence to succeed. In this guide you will learn some positive telephone techniques to help you get through to the right person; how to promote the benefits of your services or products over the telephone, how to plan and structure your calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure an appointment, or achieve your objective, and how to convert enquiries into sales.