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The Harder You Work, the Luckier You Get by Joe Ricketts
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The Harder You Work, the Luckier You Get

An Entrepreneur's Memoir

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Narrator Danny Campbell

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Length 10 hours 45 minutes
Language English
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Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street’s clubby brokerage business, busted it open, and walked away a billionaire.

Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything.

The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’ mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of us—how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brother’s death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.

A must-read for anyone who’s ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story.

Joe Ricketts is the founder, former CEO, and retired chairman of online brokerage TD Ameritrade, and the author of The Harder You Work, The Luckier You Get.

Audiobook details

Author:

Narrator:
Danny Campbell

ISBN:
9781797102009

Length:
10 hours 45 minutes

Language:
English

Publisher:
Simon & Schuster Audio

Publication date:

Edition:
Unabridged

Illustration of person opening a gift

The perfect last-minute gift

Audiobook credit bundles can be delivered instantly, given worldwide, and support local bookstores!

Start gifting
Phone showing make the switch message

Limited-time offer

Get two free audiobooks!

Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.

Sign up today
The perfect last-minute gift Shop credit bundles