Give audiobooks, support local bookstores! Start gifting
New release
The Product-Led Playbook by Wes Bush
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account
Illustration of person sitting

Shop small, give big!

With credit bundles, you choose the number of credits and your recipient picks their audiobooks—all in support of local bookstores.

Start gifting
Phone showing make the switch message

Limited-time offer

Get two free audiobooks!

Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.

Sign up today

The Product-Led Playbook

How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)

$10.49

Narrator Wes Bush

This audiobook uses AI narration.

We’re taking steps to make sure AI narration is transparent.

Learn more
Length 5 hours 50 minutes
Language English
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Summary

$1 Billion in self-serve revenue.
Sounds crazy, right? But it's not impossible. Over the last 5 years, I’ve guided 408+ software companies to $1 Billion in collective self-serve revenue using product-led growth. It’s the same strategy that helped Slack, Miro, Google, and OpenAI scale to legendary heights. However, product-led growth isn’t a silver bullet. A free trial or freemium tier alone won't guarantee millions in revenue.
After 9 years of working with hundreds of SaaS companies, I discovered what sets multi-million-dollar product-led companies apart: a visionary founder who built an unshakeable foundation for growth.
Hi, I’m Wes Bush, founder of ProductLed.com and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself.
In my new book, The Product-Led Playbook, I reveal the ProductLed System™ – a step-by-step process to scale your ARR to millions without a sales team.
Here’s what you’ll learn:
What are the 9 key elements of a strong product-led organization – and how to implement each one, step-by-step
What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy
Which clues you need to look for to identify your best-fit (and most likely to pay) users
How to design a generous free plan that lets users taste the value of your product – without giving everything away
What you need to put on your home page to wildly increase free trial sign-ups.
What it means to hit the “First Strike” and how to use it so users see value in your product within 7 minutes
How to craft pricing strategies that make it obvious to users which plan is right for them
How to identify bottlenecks so you can tackle them head-on and scale your growth.
What you need to align your team and get them pumped about growing your business with you
Which metrics you should really be tracking to assess your progress (not all data is created equal)
Ready to build a legendary SaaS? Listen to The ProductLed Playbook today.

Illustration of person sitting

Shop small, give big!

With credit bundles, you choose the number of credits and your recipient picks their audiobooks—all in support of local bookstores.

Start gifting
Phone showing make the switch message

Limited-time offer

Get two free audiobooks!

Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.

Sign up today
Give audiobooks, support local bookstores! Start gifting