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Learn moreEven leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington—dubbed the "Godfather of Sustainability"—explores new forms of capitalism fit for the twenty-first century.
If Nassim Nicholas Taleb's "Black Swans" are problems that take us exponentially toward breakdown, then "Green Swans" are solutions that take us exponentially toward breakthrough. The success—and survival—of humanity now depends on how we rein in the first and accelerate the second.
Green Swans draws on Elkington's first-hand experience in some of the world's best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest "Ugly Ducklings" of today's world may turn into tomorrow's world-saving Green Swans.
This book is a must-listen for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.
John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the Godfather of Sustainability, he has now written or coauthored twenty books, including the million-selling Green Consumer Guide series. Elkington has worked with many scores of corporations, often at the board and C-suite level, as well as with the financial community, industry bodies, government, the media, NGOs, academia, innovators, and entrepreneurs. Along the way, he has cofounded four social-purpose businesses since 1978, including Environmental Data Services (ENDS, 1978), John Elkington Associates/CounterCurrent (1983), SustainAbility (1987) and Volans Ventures (2008). All four still exist and the last two were respectively the second and first certified British B Corporations in the UK. Over the years, Elkington has also served on over seventy boards and advisory boards, advising companies, non-profits and policy-making organizations. He is a visiting professor at the Cranfield School of Management, as well as at Imperial College London and University College London (UCL).
Keith Sellon-Wright is a seasoned professional with a career in Hollywood spanning over thirty years. He has had the good fortune to work with some of Hollywood's seminal directors, including Christopher Guest and Spike Lee. His TV career includes some of the most important shows in TV history, going back to shows such as Wings, Frasier, Seinfeld, and The West Wing. More recently he's appeared on Crazy Ex-Girlfriend, NCIS, Mad Men, and Parks and Recreation. The majority of Keith's audiobook work so far is nonfiction, ("I love what I get to learn!") but as a lifelong storyteller, he of course loves fiction too. Keith also serves as a "voice of the New York Times," narrating selected articles for the daily audio edition on Audible. He records from a "killer" booth he built at his residence in Southern California. The quickest way to Keith's heart-introduce him to a great new wine!