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Start giftingSuperfandom
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreAs fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.
In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.
Add new author biography.
Aaron M. Glazer is the co-founder and CEO of Squishable. Before founding Squishable, he worked as a business researcher, consultant, and journalist. He began studying non-traditional entrepreneurial models during his time at Johns Hopkins University.
Josh Bloomberg has recorded audiobooks for most of the major publishers, lending his voice to many different genres. His versatility and acting background have helped him access the styles needed for a variety of works. He has narrated several notable works, including titles by Wall Street Journal and New York Times bestselling authors (some of them, under a pseudonym). He directed the audiobook for The Storm of the Century, written by Al Roker. He also announced the categories and nominees at the 2017 Audie Awards ceremony. Josh also performs on-screen, recently on the Netflix series Greenhouse Academy, and records commercial voice-over projects. Josh is a member of the Audio Publishers Association.