Afro Sheen

Reviews

"George Johnson and my Dad were friendly competitors. We admired the glamorous images, the striking packaging, the genius of Soul Train and the Business Professionalism he brought. As the Father of our industry, Mr. Johnson set a standard of excellence we all strove to achieve. The DNA of the Johnson Products Business Systems can be found in every successful company in the Industry today." —Gary Gardner, former President, Soft Sheen Products, Inc. "Johnson's story exemplifies entrepreneurial success and underscores his role in championing Black culture and community upliftment. His memoir offers valuable lessons on resilience, mentoring, strategic thinking, and community impact, making it an essential read for those seeking inspiration from a transformative era in American business history."—Hermene Hartman, Talk Show Host of NDIGO STUDIO "George Johnson’s Afro Sheen offers an insightful look into his background, motivations, and values. His openness and honesty serve as a masterclass in building a successful business. Read with caution—you may find yourself continually inspired to replicate his success in today’s marketplace."—Ursula Dudley Oglesby, President of Dudley Beauty Corporation "Afro Sheen is a deeply personal, engaging account from an American business legend, and fills in the blank on the history of 20th century Black entrepreneurs." —Margot Lee Shetterly, New York Times bestselling author of HIDDEN FIGURES "I am eternally indebted to George Johnson. He was the foundation of my career. Without his belief, wise counsel, and support of me in my early life, my future would not have been the same." —Reverend Jesse Jackson "Afro Sheen is a testament to how George Johnson's faith inspired him to do good while doing well. In its pages, we learn how his adherence to “The Golden Rule” helped me and so many others to achieve their entrepreneurial and personal goals. There is no book big enough to contain all he has done in life."—Tom Burrell, author of BRAINWASHED: CHALLENGING THE MYTH OF BLACK INFERIORITY "I want to say to my friend, George Johnson, thank you! What you did for us when Essence published our first issues in 1970 was a game changer. Your products were the mainstay that enabled the magazine to survive during our first year. As a businessman, what you accomplished for our community was monumental. You created opportunity, you created jobs, you created wealth. Thank you!"—Ed Lewis, Co-founder of ESSENCE Magazine "Afro Sheen is more than a memoir; it’s a masterclass on resilience, vision, and the power of faith in action. George Johnson’s story is a powerful testament to the heights we can reach when we stand firm in our principles and commit to lifting others as we rise."—Dr. Robin L. Smith, New York Times bestselling author and media personality "What George E. Johnson's story invites is a model for business with a moral compass and a roadmap for success that lifts up the community as it moves higher and higher. Johnson’s story inspires us to keep dreaming, keep pushing, and keep serving with kindness, class, and soul."—Rev. Adriene Thorne, Senior Pastor of the Riverside Church Expand reviews