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Start giftingIconic Advantage
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreModern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.
Soon Yu is an international speaker and author who has been a founder and CEO of numerous venture-backed companies. A finalist from Northern California for the prestigious Ernst & Young Entrepreneur of the Year award, he frequently guest lectures at Stanford University, where he received his MBA, and is an adjunct professor at Parsons School of Design.
Charlie Thurston is an experienced audiobook narrator, actor, and playwright who has received numerous Earphones Awards for his work. He has appeared on Law and Order: SVU, and his voice can be heard in audiobooks such as The Oracle Year, Southernmost, The Terranauts, and The Unfinished Life of Addison Stone.