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Start giftingPricing the Priceless
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Learn moreIn Pricing the Priceless, renowned environmental strategist, speaker, world traveler, and author Paula DiPerna brings a unique voice and optic to demystify and unveil today's most fascinating financial disruption—pricing the priceless to flip conventional ideas of how we value natural assets and why. She asks the provocative question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of fascinating and pioneering financial innovations.
With power, clarity, and real-world experience, the author also examines: fascinating new financial inventions and experiments—insurance, bonds, markets, investment funds—all aimed at pricing what is precious and vital to human well-being; how the great current intergenerational shift in wealth and attitudes is redefining investment trends and the idea of what constitutes wealth and return; how climate change and other urgent environmental problems now require entirely new financial thinking to trigger solutions; how once-radical ideas about measuring economic progress are now reimagining the very purpose of capitalism; and why finance needs critical reinvention to remain credible in the face of increasing public skepticism of business-as-usual economic practice.
Paula DiPerna is a pioneer and leader at the forefront of finance and climate policy, from the Oval Office to Antarctica, coral reefs to carbon markets. She served as president of CCX International, the world's first expansive emissions trading system to address global warming; president of the Joyce Foundation; and writer for underwater hero, Jacques-Yves Cousteau. Currently, she is special advisor to CDP, the world's only integrated environmental disclosure system. DiPerna is a frequent media commentator and public speaker.
Laural Merlington has recorded well over one hundred audiobooks, including works by Margaret Atwood and Alice Hoffman, and is the recipient of several AudioFile Earphones Awards. An Audie Award nominee, she has also directed over one hundred audiobooks. She has performed and directed for thirty years in theaters throughout the country. In addition to her extensive theater and voice-over work, Laural teaches college in her home state of Michigan.