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Start giftingMake It Clear
This audiobook uses AI narration.
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Learn moreDo you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate—how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")—and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family.
The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and then describes how to create organize your ideas with a "broken–glass" outline, how to write to be understood, how to inspire, how to defeat writer's block—and much more.
Patrick Henry Winston (1943-2019) was Ford Professor of Artificial Intelligence and Computer Science at MIT.
Peter Lerman is a narrator from the heart of New York City: Brooklyn born and raised. Manhattan and Brooklyn were suffused with the flavors and sounds of the entire world. He tasted it all and heard it all. When you come of age in NYC, nothing is foreign. When you hear a low grumble in his voice on occasion, it is authentic. His first wife told him that he loved her not nearly as much as he loved the sound of his own voice. This made him wonder if other people might love the sound of his voice as well. And so, a narrator was born. Also, an amateur thespian, a trade show presenter, a lecturer, an off-key cabaret singer, and an inveterate teller of jokes one does not tell in mixed company. Peter has been a professional photographer in New York City, owned a model and talent management company, and knocked around from Brooklyn to Manhattan and back again only to wind up in Connecticut. His breath control is fabulous because he is also a board certified respiratory therapist. He has appeared onstage as Horace Vandergelder in Hello Dolly, Gangster #2 in Kiss Me Kate, Bobby Gould in Speed-the-Plow, the Governor of Texas in Best Little Whorehouse . . ., Jonathan Brewster in Arsenic and Old Lace, and Lenny in Rumors. The voice is deep and resonant. Sometimes formal, sometimes not. Never stale. Always eminently listenable.
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