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Start giftingThe Silk Road Rediscovered
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For virtually every large Indian company, China has become mission critical as a market, as a supplier, as a source of low cost capital, as a platform for global advantage, as a partner, and as a competitor. Yet there remains a limited understanding of China that is rooted largely in myths. Based on real life case studies of Indian companies who have been successful in China--such as Tata Consulting Services, Mahindra & Mahindra, Suzlon, NIIT, and Larsen and Toubro--this book provides an action-oriented roadmap for Indian companies to address the challenges and capture the opportunities that China represents.