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The New Rules of Sales and Service by David Meerman Scott
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The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

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Narrator David Meerman Scott

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Length 10 hours 30 minutes
Language English
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Summary

People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING & PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference.

Buy one get one free

This month only!

Become a member and shop our members-only, 10th anniversary buy-one-get-one sale in support of local bookstores.

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Celebrate our 10th Anniversary with giveaways, merch, and more! Learn more