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A favorite quote in branding circles is “Sell the sizzle, not the steak.” In this series, marketing expert Bryan Heathman explores how to craft a powerful brand for a small business owner. Having bought and sold companies, Bryan knows the valuation of a strong brand can often eclipse many other business activities. So what does it take to create a strong brand for your business?
Told through a combination of lessons and stories, this audio program unpacks the essential elements of building a strong brand for your business. The author guides listeners through the philosophy of a strong brand, how to stimulate brand recall and how marketing your brand correctly can bring an avalanche of new business.
Listen to this complete program during your morning commute, and you’ll be equipped to create a powerful brand for your business.
Hailed as the thought leader in Marketing circles, Bryan Heathman shares a wealth of eCommerce experience from managing marketing campaigns for industry giants Proctor & Gamble, AT&T, Microsoft, Travelocity, NFL teams and best selling authors. Few people have truly harnessed the magic of an optimized website and this acclaimed author shares techniques to fine-tune websites for conversion through speaking, consulting and writing.
Bryan’s Fortune 500 experience includes Microsoft, Eastman Kodak and Xerox. Bryan brings an entertaining approach on how to apply psychological buying triggers to increase website conversion rates using an array of promotional tools. Bryan has Bachelor's Degree in Economics, with concentrations in Marketing and Music.
Hailed as the thought leader in Marketing circles, Bryan Heathman shares a wealth of eCommerce experience from managing marketing campaigns for industry giants Proctor & Gamble, AT&T, Microsoft, Travelocity, NFL teams and best selling authors. Few people have truly harnessed the magic of an optimized website and this acclaimed author shares techniques to fine-tune websites for conversion through speaking, consulting and writing.
Bryan’s Fortune 500 experience includes Microsoft, Eastman Kodak and Xerox. Bryan brings an entertaining approach on how to apply psychological buying triggers to increase website conversion rates using an array of promotional tools. Bryan has Bachelor's Degree in Economics, with concentrations in Marketing and Music.
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