Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create accountLimited-time offer
Get two free audiobooks when you make the switch!
Nowโs a great time to shop indie. When you start a new membership supporting local bookstores with promo code SWITCH, weโll give you two bonus audiobook credits at sign-up.
Make the switchGift audiobook credit bundles
You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.
Start giftingSun Tzu Strategies for Selling
This audiobook uses AI narration.
Weโre taking steps to make sure AI narration is transparent.
Learn moreSummary
Winning sales tactics from the greatest strategist of all time
Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:
- Get your strategy straight
- Win without fighting
- Have a unique selling proposition
- Know your competitor
- Aim for big wins
- Learn from lost sales