Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create accountLimited-time offer
Get two free audiobooks!
Nowโs a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, weโll give you two bonus audiobook credits at sign-up.
Sign up todayGift audiobook credit bundles
You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.
Start giftingCustomerCentric Selling
This audiobook uses AI narration.
Weโre taking steps to make sure AI narration is transparent.
Learn moreSummary
FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING
The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers
CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.
CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals:
- Transform sales calls into interactive conversations
- Position their offerings in relation to buyer needs
- Facilitate a more consistent customer experience
- Achieve shorter sales cycles
- Integrate sales and marketing into a cooperative, cross-functional team
CustomerCentric SellingTM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.