Have a Gift or Promo Code? Get Started
Price:

$17.95

Get for Free with Membership

Extraordinary PR, Ordinary Budget

A Strategy Guide

By Jennifer R. Farmer
Narrated by Caroline Miller / 3 hours 55 minutes

Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.

Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

  Add to Your Wish List

Almost ready!

In order to save books to your Wish List you must be signed in to your account.

      Log In       Create Account
Gift

Gift Audiobook Memberships

You pick the duration—1, 3, 6, or 12 months—they pick the audiobooks. Buying gifts from your local bookstore has never been so easy.

Gift Now
 

Author
Narrator Caroline Miller
ISBN 9781626569973
Length 3 hours 55 minutes
Language English
Publisher Berrett-Koehler Publishers
Publication Date
Edition Unabridged
Libro.fm Rank #51,788 Overall
Genre Rank #2,873 in Business
 

Share this page!

Link too long? Use a URL Shortener