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Sign up today50 Management Ideas You Really Need to Know
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In 50 Management Ideas You Really Need to Know, Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In 50 bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, and Boston Matrix are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, and supply and demand, and covers the latest commercial concepts from the online world.
(P)2008 Quercus Editions Ltd
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including the Times, the New Statesman, and the Financial Times.
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