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It's Not Luck by Eliyahu M. Goldratt
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It's Not Luck

Marketing, Production, and the Theory of Constraints

$25.69

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Narrator Rick Adamson

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Length 8 hours 30 minutes
Language English
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Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

Eliyahu M. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals. His business novel, The Goal, has been recognized as one of the bestselling business books of all time.

Rick Adamson is an Audie Award winner for his work on In a Heartbeat by Leigh Anne and Sean Tuohy (with Sally Jenkins) of The Blind Side fame. Also the winner of several ALA awards and a Harper Audio Grammy nominee, Rick has been narrating fiction and nonfiction as well as corporate and educational projects for twenty-five years. Originally from Maryland, he now lives in northern New Jersey, where he and his wife have raised three sons.

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Shop the sale

In celebration of Independent Bookstore Day, shop our limited-time sale on bestselling audiobooks from April 22nd-28th. Don’t miss out—purchases support your local bookstore!

Shop now
Celebrate indie bookstores with our limited-time sale! Shop the sale