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The Language of Trust
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The Language of Trust

Selling Ideas in a World of Skeptics

By Michael Maslansky
Narrated by Michael Maslansky / 7 hours 26 minutes

Trust is dead.  Now what?  If you’re trying to sell something—whether it ’s a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can’t get beyond this skepticism? To engage today’s consumer, a new language of trust is needed. In this groundbreaking audio book, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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Author
Narrator Michael Maslansky
ISBN 9781608147212
Length 7 hours 26 minutes
Language English
Publisher Oasis Audio
Publication date
Edition Unabridged
Genres Business & Nonfiction
Libro.fm rank #188,377 Overall
Genre rank #11,295 in Business