Skip navigation
Have a gift or promo code? Get started
Skip content
Shop small. Gift big. Support local bookstores by giving audiobook gifts. Start shopping
Unthinking
Price:

$17.23 USD

Get for free with membership
  Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Unthinking

The Surprising Forces Behind What We Buy

Description

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?

To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.


Gift audiobook memberships

You pick the membership (1, 3, 6, or 12 months/credits), your gift recipient picks their own audiobooks, and your local bookstore is supported by your purchase.

Start shopping
Libro.fm App

Audiobook details


Shop small. Gift big. Support local bookstores by giving audiobook gifts. Start shopping