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A Tale of Fast Business Growth

By Pete Williams
3 hours 20 minutes

Cadence is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur.

Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners―struggling to stay afloat.

That all changes, fast, when an athlete he coaches teaches him how to turn the store's profitability around with seven key "10% Wins." Cadence uniquely communicates entrepreneur and advisor Pete Williams's "7 Levers" approach to business growth through the vehicle of a story.

Instead of offering a list of do's and don'ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other.

Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around.


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“Cadence is everything a business book should be: short, sharp and shareable. ”

Jon Acuff, author of Finish, Do Over, and Start

“Cadence is the perfect guide for any entrepreneur who wants to grow their company to the next level—fast. Pete Williams’ 7 Levers framework is an ingenious tool that will bring immediate, repeatable results to your business. Read this book this morning and implement the lessons this afternoon. ”

Mike Michalowicz , author of Profit First

“Consider this a sequel to The Lean Startup. The “10% Wins” strategy will take your MVP to the next level. A must-read! ”

Nathan Chan, publisher of Foundr Magazine

About the Author

Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modeling,” while Inc. describes him as, “a savvy marketing strategist.”

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce. Pete is also a Professor of Practice at Deakin University, Australia.

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

Pete’s companies include Infiniti Telecommunications, SimplyHeadsets.com.au, SpringCom Telecommunications, and Preneur Group (www.PreneurGroup.com), an advisory-consulting firm that guides business owners through the process of increasing profits, margins and other key indicators by using the 7 Levers approach to business growth.

Pete splits his time between Melbourne, Australia and California, USA with his wife Fleur and son Eli.


“I usually dread business books, but the power of this story hooked me and I found myself addicted. It’s such a fun and captivating story that the lessons of the book found their way into my daily business behaviors without my even trying.”

Doug O’Brien, author of Step Up to Mastery and The User’s Guide to Sleight of Mouth

“Cadence is a must-read for any entrepreneur or business owner who wants to consistently and continually grow their business. It gives you more than growth “hacks” for small growth or wins—it gives you a complete framework that lets you leverage those small wins into major returns on your business. ”

Robert Allen, author of One Minute Millionaire and Multiple Streams of Income
ISBN 9781600379703
Length 3 hours 20 minutes
Language English
Publisher Morgan James Publishing
Publication date
Edition Unabridged
Libro.fm rank #16,062 Overall
Genre rank #885 in Business

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