Abridged
Small Is the New Big - Abridged
And Other Riffs, Rants, and Remarkable Business Ideas
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hours 31 minutes
Description
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
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