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Abridged
Small Is the New Big - Abridged
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Small Is the New Big - Abridged

And Other Riffs, Rants, and Remarkable Business Ideas

Description

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.


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