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Shop nowBlue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Narrator
Grover Gardner
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Length
6 hours 29 minutes
Language
English
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD business school and codirector of the INSEAD Blue Ocean Strategy Institute. Kim is coauthor, with Renee Mauborgne, of the bestselling books Blue Ocean Strategy and Blue Ocean Shift. He also cofounded the Blue Ocean Global Network with Renee Mauborgne.
Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's top business schools. She is also codirector of the INSEAD Blue Ocean Strategy Institute. She cofounded the Blue Ocean Global Network with W. Chan Kim. Her books include the bestsellers Blue Ocean Shift and Blue Ocean Strategy (both cowritten with W. Chan Kim).