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Start giftingThe Psychology of Fear in Organizations
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Learn moreIn the context of global economic recession, fear has become institutionalized in many organizations, both in the private and public sectors. Board directors are under pressure from shareholders, senior executives are attempting to maintain sales in a nervous market and many people are concerned about job security and maintaining their living standards. The Psychology of Fear in Organizations shows how fear manifests itself in large organizations, how it impacts on the workforce and how by reducing our willingness to take risks and to innovate, it can inhibit economic growth and innovation, at both an individual and corporate level.
The Psychology of Fear in Organizations examines the psychological barriers to innovation and presents initiatives to loosen the paralysis caused by the economic downturn. It presents psychological theory in an accessible way to provide a better understanding of the needs and fears of people and how they can be supported to improve productivity and innovation. Online supporting resources include lecture slides on how to harness fear to fuel innovation.
Sheila M. Keegan is a founding partner of Campbell Keegan Ltd, a consulting firm that uses qualitative research methods to help businesses with change management and communication. Her past clients include Kellogg’s, L’Oreal, GSK, and British Airways. She is also the author of Qualitative Research.