Winners are Driven

Throughout his life, three-time Indianapolis 500 winner Bobby Unser has approached his racing career and personal life the same way—with a relentless drive to succeed. Talk to him today and he’ll tell you, “I never really retired from racing, I just retired from what I was racing.” This philosophy has allowed him to achieve success in business and in life, and it can help you do the same.

In Winners Are Driven, racing legend Bobby Unser discusses the principles, strategies, and beliefs that have earned him prosperity, fame, and victory; and reveals how you can apply his winning formula. Blending his personal experiences from both on and off the track with some of today’s most compelling business stories, Unser will help you go faster, take the lead, and win!

Step-by-step, Unser details each of his tenets and discusses how you can apply them to reach your goals. He begins by explaining how the road to success should start with a burning desire to succeed at whatever you do. From here you’ll discover how to visualize a clear objective, sustain mental toughness, plot a course consisting of small objectives that ultimately lead to the prize, and create a workable and flexible strategy to get there. To complete the cycle, Unser shows you how to put your plans into action, recover from failure, rely on family for support, and finish strong. But that’s not all. Winners Are Driven also demonstrates how you can increase your performance while elevating the standard of those around you. You’ll learn how trust and integrity as well as accountability and responsibility can play a significant role in both individual endeavors and team projects.

Overcoming life’s most difficult obstacles and finding the motivation to keep moving toward the checkered flag can be difficult if you’re not prepared. Drawing from the experiences that made him a racing legend—from Pikes Peak Hill Climb to the Indianapolis 500—Bobby Unser will guide you on your quest for success and show you how Winners Are Driven.