Have a Gift or Promo Code? Get Started
Price:

$17.24

Get for Free with Membership

Secret Sauce

How to Pack Your Messages with Persuasive Punch

By Harry Mills
Narrated by Tom Parks / 2 hours 14 minutes

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.

  Add to Your Wish List

Almost ready!

In order to save books to your Wish List you must be signed in to your account.

      Log In       Create Account
Gift

Gift Audiobook Memberships

You pick the duration—1, 3, 6, or 12 months—they pick the audiobooks. Buying gifts from your local bookstore has never been so easy.

Gift Now
 

Author
Narrator Tom Parks
ISBN 9781536627497
Length 2 hours 14 minutes
Language English
Publisher Brilliance Audio
Publication Date
Edition Unabridged
Libro.fm Rank #61,152 Overall
Genre Rank #3,405 in Business
 

Share this page!

Link too long? Use a URL Shortener