Secret Sauce
How to Pack Your Messages with Persuasive Punch
By Harry Mills
Narrated by Tom Parks / 2 hours 14 minutes
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:
- Clear examples of what works and what doesn't
- Fascinating insights from behavioral and neurological research
- Powerful lessons from successful and failed campaigns
Almost ready!
In order to save books to your Wish List you must be signed in to your account.
Log In Create Account
Gift this Audiobook
Simply email this audiobook to a friend or print a certificate for later. Either way, your gift supports local bookstores and lets you share a story with the touch of a button.
| Author | Harry Mills |
| Narrator | Tom Parks |
| ISBN | 9781536627497 |
| Length | 2 hours 14 minutes |
| Language | English |
| Publisher | Brilliance Audio |
| Publication Date | February 21, 2017 |
| Abridged | No |