Secret Sauce
How to Pack Your Messages with Persuasive Punch
- By: Harry Mills
- Narrated by: Tom Parks
- Length: 2 hours 14 minutes
Description
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:
- Clear examples of what works and what doesn't
- Fascinating insights from behavioral and neurological research
- Powerful lessons from successful and failed campaigns
Audiobook gift memberships
Gift audiobooks to anyone in the world (including yourself!) from the comfort of your home. You choose the membership (3, 6, or 12 months/credits), your gift recipient picks their own audiobooks, and your local bookstore is supported by your purchase.
Start gifting