Skip navigation
Have a gift or promo code? Get started
Skip content
Trust Factor
Price:

$19.49 USD

Get for $14.99 with membership
  Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Trust Factor

The Science of Creating High-Performance Companies

Description

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them.

Why is “culture” so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust.

When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle—the key to changing stubborn workplace patterns. Drawing on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window on how brain chemicals affect behavior, why trust gets squashed, and ways to consciously stimulate it by celebrating effort, sharing information, promoting ownership, and more. The Ofactor™ survey, data, and examples support the action plans.

Engagement programs and monetary rewards are Band-Aids on broken bones. To get to the root of the problem, you’ve got to go deeper. Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.


Audiobook gift memberships

Gift audiobooks to anyone in the world (including yourself!) from the comfort of your home. You choose the membership (1, 3, 6, or 12 months/credits), your gift recipient picks their own audiobooks, and your local bookstore is supported by your purchase.

Start gifting
Libro.fm App with bow

Audiobook details