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Start giftingThe Life Brief
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreBrought to you by Penguin.
Let's be brief. What do you really, really want? And how can you make that happen?
When leading brand strategist Bonnie Wan found herself in a personal crisis - with a crumbling marriage, a big job and three young children - she didn't know where to turn. But having spent decades helping companies like Pepsi and BMW to articulate the essence of who they are, she realised that by turning her creative skills inwards, and constructing a simple and sharp articulation of purpose, she could galvanise personal fulfilment from the most chaotic of lives.
The resulting Life Brief saved her marriage (not once, but twice), catapulted her career, centered her parenting and opened up doors for serving others. Encouraging us to Get Messy, Get Clear and Get Active, Bonnie's three-step approach uses questions, prompts, and exercises to help us reimagine our life more deeply. This blueprint has already been transformative for thousands of other people, and now we can all learn how to break through the clutter, identifying the fears and beliefs holding us back, and create a life that is wholly our own.
"Bonnie is Oprah - meets Brene Brown - meets Simon Sinek."
Elle Harrison, author of Wild Courage
'An inspiring and important way of thinking."
Esther Wojcicki, author of How to Raise Successful Children
"This book is a wonderful invitation. Take it."
Dave Evans, #1 New York Times bestselling author of Designing Your Life
©2024 Bonnie Wan (P)2024 Penguin Audio
Bonnie Wan is a brand strategist who has spent the last three decades working with brand titans. She has led strategy for the California Milk Processor Board ('got milk?'), Pepsi, Kraft-Heinz, Nest, Adobe, Comcast, HP and BMW, as well as provocative and award-winning campaigns fighting child sex trafficking, cyberbullying, gender inequality, racial bias and college-campus rape. She is a sought-after public speaker who works with high-profile national and international organizations including Gwyneth Paltrow's "In Goop Health Summit", the 3% Conference and Change.org, When she's not leading and teaching strategy or dreaming up her next life brief, you'll find her with her husband and four kids adventuring in the desert, the rainforest or sleeping under the stars.
Bonnie Wan is a brand strategist who has spent the last three decades working with brand titans. She has led strategy for the California Milk Processor Board ('got milk?'), Pepsi, Kraft-Heinz, Nest, Adobe, Comcast, HP and BMW, as well as provocative and award-winning campaigns fighting child sex trafficking, cyberbullying, gender inequality, racial bias and college-campus rape. She is a sought-after public speaker who works with high-profile national and international organizations including Gwyneth Paltrow's "In Goop Health Summit", the 3% Conference and Change.org, When she's not leading and teaching strategy or dreaming up her next life brief, you'll find her with her husband and four kids adventuring in the desert, the rainforest or sleeping under the stars.