Almost ready!
In order to save audiobooks to your Wish List you must be signed in to your account.
Log in Create account
Shop small, give big!
With credit bundles, you choose the number of credits and your recipient picks their audiobooks—all in support of local bookstores.
Start gifting
Limited-time offer
Get two free audiobooks!
Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.
Sign up todayAll About Them
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreThe best companies and most successful salespeople live by a three-word mantra—"it’s all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
In 1983, Bruce founded TURKEL Brands. Today, he’s as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR. He’s authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He’s also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek.
Give audiobooks, support local bookstores!
Libro.fm for Business
Start a membership, get two free audiobooks