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Visibility Marketing
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Visibility Marketing

The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business

By David Avrin & Jeffrey Gitomer
Narrated by David Avrin / 5 hours 14 minutes

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.

Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?

Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.

In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don't, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.

A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.

With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

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Author &
Narrator David Avrin
ISBN 9781511376365
Length 5 hours 14 minutes
Language English
Publisher Brilliance Audio
Publication date
Edition Unabridged
Genres Business & Nonfiction
Libro.fm rank #26,941 Overall
Genre rank #1,495 in Business